About Us
MAHNUR AZAM
FOUNDER & DESIGNER
Founded in 2024 by designer Mahnur Azam, PROJECT1959 is a Lahore-based jewellery house that merges sculptural forms with precious materials through intentional, sustainable design and meticulous artisan craftsmanship.
Encouraged from an early age by her parents to pursue individuality and creative freedom, Mahnur named the brand as a tribute to their enduring influence: 1959 marks her father’s birth year, while the logo draws inspiration from her mother’s favorite flower—a symbol of her gentle strength.
Her father’s unwavering support and courage empowered Mahnur to honour her mother’s legacy of grace and generosity. PROJECT1959 is her expression of that inheritance: a pursuit of beauty with conscience. Each creation is rooted in a deep respect for the environment, with sustainability not as a trend, but as a moral imperative—to give back to the Earth what it has so abundantly given.
More than a brand, PROJECT1959 is a legacy. It carries forward a lineage of love, thoughtfulness, and compassion—for humanity, by humanity.
Vision
PROJECT1959 seeks to awaken a spirit of creativity and responsibility within the contemporary fashion landscape. By harmonizing modern silhouettes with mindful design and artisanal excellence, the brand crafts jewellery that is both timeless and bold. Each piece reflects an essence of eternal beauty and a fearless expression of style—offered with sincerity and dedication.
Material
Only the finest sustainable materials find their way into PROJECT1959’s creations. Our collection features a considered range: 925 sterling silver, brass, copper, 18K gold, freshwater pearls, and select precious elements—each elevated with 21k gold plating. Every piece is a dialogue between luxury and conscience, substance and spirit.